ABOUT US
WHO I AM?
I am Luz Herrera. Professional in Business Marketing, I am also a Nutritional Psychologist, Athlete, but from my mother I learned something beautiful, Fashion Design and that is why I am here sharing one of my passions, helping people to discover their full potential.
Many people ask this question. I wish I could develop a clothing brand,
position a product, or build my own business but I don't know how to do it or where to start?
I deepened to collect all the information to show you how I developed my
Business in the United States. I grew up in the midst of sewing machines, fabrics and seeing the hard effort of my mother designing and making the most beautiful wedding dresses.
At 22 years old I had my first business, I designed swimwear, sportswear and casual wear, my business was growing and at that age I was already managing employees and exporting to different countries. I really loved what I was doing. I worked until midnight on the molds, while the other workers closed the clothes, stores were opened in other cities and I did fashion catwalks, everything was one step at a time, they was years of experience where I went up and down, but everything was worth it, how beautiful God is.
Telling you this brings me many memories of my first days of construction (Luz Herrera Beachwear) It has been more than 12 years since I started the Fashion Industry began, clients still write to me who have preserved dresses since that time because they love quality, this is what makes my heart beat.
I want to show people that building a business involves much more than what they see on social media. Over 12 years of growing my own business.
There have been seasons when I've gotten tired and start over again. Nobody can tell you my story like me, because I AM THE STORY.
Here in the United States I started from scratch. Many of you have followed me from the beginning.You have seen my passion for sports, helping people lose weight, grow my company, grow my brand. You have seen me go from nothing to something! You've seen me selling fitness clothing out in a suitcase to mass groups all over the United States and now you're seeing me creating brands to big companies and well-known people in the fitness industry.
I am someone who started a clothing company and brand from scratch and my company is still stable and still in business. I live what I teach. I live the passion
of my work.
I am someone who has made mistakes, so you don't have to make the same ones! You can build and scale much faster than me because
I'M HERE TO SHOW YOU HOW TO DO IT!
I am here to help you Build Your Clothing Brand.
Your New Product or Your Own Brand.
- Luz Herrera
